The Savari brand, in one place
How to write our name, use our logo and colours, and reach us for a story.
Our name
The product is called Savari everywhere people see it.
- Write Savari with a capital S and the rest in lower case. Only the logo spells it all in lower case.
- Savari is the same word in English and in Urdu text. Do not translate or transliterate it.
- “get” appears only in our web address, getsavari.com. It is not part of the name.
Savari
Logo
The Savari mark is a white route shaped like an italic s, running from a cyan dot to a white ring on a Savari blue tile. Beside it, the name is written in lower case, with a cyan map pin over the i. Use the logo as it is.
ZIP, 474 kB. SVG and PNG files of the mark, the wordmark and the full logo for light, dark and blue backgrounds.
On a light background
On Savari blue
On a dark background
The mark on its own
Clear space
Keep an empty margin around the logo at least as wide as the cyan dot, marked x. Nothing else, including text and the edge of the page, goes inside it.
Minimum size
Below these sizes the route and the ring lose their shape. Use the logo larger wherever you can.
- The mark
- At least 32 px
- The full logo
- At least 136 px wide
Please do
- Leave the clear space shown above around the logo.
- Use the mark on its own only where the name already appears nearby.
Please do not
- Stretch, rotate, outline or add effects to the logo.
- Change its colours or place it on a busy photo.
- Use the logo in a way that suggests Savari endorses you.
Colours
Savari blue leads, cyan highlights, lavender marks the earning side, and a calm cool white keeps pages easy to read. Green is kept for success only.
- Savari blue
- HEX
- #294AAE
- RGB
- rgb(41, 74, 174)
- Deep blue
- HEX
- #1E398A
- RGB
- rgb(30, 57, 138)
- Bright blue
- HEX
- #385CC7
- RGB
- rgb(56, 92, 199)
- Night blue
- HEX
- #132353
- RGB
- rgb(19, 35, 83)
- Cyan highlight
- HEX
- #16C7D9
- RGB
- rgb(22, 199, 217)
- Soft blue
- HEX
- #D9E1F7
- RGB
- rgb(217, 225, 247)
- Blue tint
- HEX
- #EEF1FC
- RGB
- rgb(238, 241, 252)
- Cool white
- HEX
- #F7F9FC
- RGB
- rgb(247, 249, 252)
- Deep lavender
- HEX
- #5B45D6
- RGB
- rgb(91, 69, 214)
- Lavender
- HEX
- #A99BF7
- RGB
- rgb(169, 155, 247)
- Lavender mist
- HEX
- #EEEBFD
- RGB
- rgb(238, 235, 253)
- Ink
- HEX
- #0B1220
- RGB
- rgb(11, 18, 32)
Typeface
Plus Jakarta Sans for English and Noto Naskh Arabic for Urdu, with ExtraBold headlines that grow with the screen.
Type scale
Sizes are for a 1536-pixel-wide screen and scale smoothly down to phones.
Mega142 px, weight 800
Your ride, your price.
Display93 px, weight 800
Your ride, your price.
Headline71 px, weight 800
Your ride, your price.
Title56 px, weight 800
Your ride, your price.
Card title30 px, weight 700
Your ride, your price.
Body17 px, weight 400
Your ride, your price.
Label21 px, weight 700
Your ride, your price.
Icons
Simple line icons that match the weight of our type.
- Icons come from the Lucide set.
- Stroke width 2, with rounded ends and rounded corners.
- Place an icon next to a label, not instead of one.
- Brush icons and glossy icons are illustrations drawn by Savari, not interface icons.
How Savari moves
Motion guides the eye and never gets in the way.
Words rise into place once, then stay still.
Anything that keeps moving can be paused.
If your device asks for less motion, Savari keeps still.
How we sound
Clear, warm and honest, in everyday English and everyday Urdu.
SayOffer your fare and choose from drivers’ offers.
NotThe cheapest rides in town, guaranteed.
SaySOS alerts the Savari team.
NotSOS calls the police for you.
SayPay in cash or from your Savari wallet.
NotPay any way you like.
SayYour parcel is handed over with a drop-off code.
NotULTRA-SECURE DELIVERY!!!
For journalists
For interviews, facts about Savari or permission to use our logo, write to the Savari team. Please put “Press” in the subject line.