Brand and press
The Savari brand, in one place
How to write our name, use our logo and colours, and reach us for a story.
Our name
The product is called Savari everywhere people see it.
- Write Savari with a capital S and the rest in lower case.
- Savari is the same word in English and in Urdu text. Do not translate or transliterate it.
- “get” appears only in our web address, getsavari.com. It is not part of the name.
Savari
Logo
The Savari mark is a white S on a blue tile with a cyan dot. Use it as it is.
ZIP, 539 kB. SVG and PNG files of the mark, the wordmark and the full logo for light, dark and blue backgrounds.
- Savari
On a light background
- Savari
On Savari blue
- Savari
On a dark background
The mark on its own
Clear space
Keep an empty margin around the logo at least as wide as the cyan dot, marked x. Nothing else, including text and the edge of the page, goes inside it.
Minimum size
Below these sizes the dot and the letter lose their shape. Use the logo larger wherever you can.
- The mark
- At least 24 px
- The full logo
- At least 96 px wide
Please do
- Leave the clear space shown above around the logo.
- Use the mark on its own only where the name already appears nearby.
Please do not
- Stretch, rotate, outline or add effects to the logo.
- Change its colours or place it on a busy photo.
- Use the logo in a way that suggests Savari endorses you.
Colours
Savari blue leads, cyan highlights, and a calm cool white keeps pages easy to read. Green is kept for success only.
- Savari blue
- HEX
- #294AAE
- RGB
- rgb(41, 74, 174)
- Deep blue
- HEX
- #1E398A
- RGB
- rgb(30, 57, 138)
- Bright blue
- HEX
- #385CC7
- RGB
- rgb(56, 92, 199)
- Cyan highlight
- HEX
- #16C7D9
- RGB
- rgb(22, 199, 217)
- Soft blue
- HEX
- #D9E1F7
- RGB
- rgb(217, 225, 247)
- Blue tint
- HEX
- #EEF1FC
- RGB
- rgb(238, 241, 252)
- Cool white
- HEX
- #F7F9FC
- RGB
- rgb(247, 249, 252)
- Ink
- HEX
- #0B1220
- RGB
- rgb(11, 18, 32)
Typeface
Plus Jakarta Sans is used for everything, with ExtraBold for headlines.
Type scale
Headline sizes are for large screens and step down on phones.
Display72 px, weight 800
Move with confidence.
Heading 160 px, weight 800
Move with confidence.
Heading 248 px, weight 800
Move with confidence.
Heading 330 px, weight 800
Move with confidence.
Body16 px, weight 400
Move with confidence.
Caption14 px, weight 700
Move with confidence.
Icons
Simple line icons that match the weight of our type.
- Icons come from the Lucide set.
- Stroke width 2, with rounded ends and rounded corners.
- Place an icon next to a label, not instead of one.
How we sound
Clear, warm and honest, in everyday English and everyday Urdu.
SayOffer your fare and choose from drivers’ offers.
NotThe cheapest rides in town, guaranteed.
SaySOS alerts the Savari operations team.
NotSOS calls the police for you.
SayPay in cash or from your Savari wallet.
NotPay any way you like.
SayYour parcel is handed over with the recipient’s code.
NotULTRA-SECURE DELIVERY!!!
Trademarks
Savari™ and the S mark are trademarks of the operator. Using them does not mean Savari endorses you or your work.
For journalists
For interviews, facts about Savari or permission to use our logo, write to the Savari team. Please put “Press” in the subject line.